Looks like the Tiger is not out of the Woods yet.
Following in the footsteps of Gatorade, Accenture has announced the end of their sponsorship of the woodsman, and now Gillette - already suffering a decline in razor sales in Ireland at the hand of Thierry Henry – has withdrawn him from their ‘close shave’ ads.
To add insult to injury today’s survey from Argyle Executive Forum reveals that when 600 senior marketing industry figures were asked ‘would you keep or change your celebrity endorsement business relationship with Tiger Woods if you were currently using him in your campaigns?’, a resounding 76% said ‘yes’.
So with sponsors deserting like rats from a sinking ship and the tiger poised to lose millions in earnings, isn’t it about time we helped him out with some ideas for new deals?
Eager pundits have indeed been populating the blogosphere with some helpful suggestions, and I think the best one so far is from WebTV Hub with a spoof of the Master Card campaign. Check it out at
http://www.webtvhub.com/tiger-woods-new-bastardcard-video-advert/
No comments:
Post a Comment