Take a look at a new advert from Macdonald’s (link below) that is doing the rounds inside bus shelters; particularly poignant in this cold weather.
Macdonald’s cleverly takes the topic of conversation away from any form of ‘freebie’ promotion, which, let’s face it, everyone seems to be doing for breakfast at the moment, and places it on the coffee itself.
A steam machine built inside the bus stop and periodic bursts of steam reveal the message. I don’t know about you but I’m lovin’ it.
http://www.youtube.com/watch?v=FM3X21WT9lw
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